In-vehicle Infotainment Industry - Strategy Analysis

 

The in-vehicle infotainment market size is projected to grow from USD 16.4 billion in 2023 to USD 28.3 billion by 2028, at a CAGR of 11.6%. The in-vehicle Infotainment system aggregates all the vehicle's infotainment functions, including tuner reception, media connectivity, audio playback, navigation, and HMI. It offers solutions such as audio/video entertainment and information content, including radio, media player, TV and video, telephony, navigation, speech control, apps, and connectivity features, which bring digital life right on the road. Asia-Pacific remains the key market for in-vehicle infotainment, though the demand is also substantial in Europe and North America.

Recent Developments

•            Jan’23: Amazon, a global leader, announced its latest dashboard camera, 'Ring Car Cam,' to prevent vehicle theft at CES 2023 at Las Vegas. The device may record movements and activities inside as well as outside the car. It also contains a sensor for detecting outside disturbances. 

•            Jan’23: The Afeela concept car was unveiled at the CES 2023 technology trade show in Las Vegas by Japanese automaker Honda with software & entertainment giant Sony. Honda will handle vehicle production, while Sony will be provider of the car's appearance detection, telecommunications network, and entertainment systems.

•            Dec’22: Motorogue, a digital marketplace for automotive infotainment systems, launched its Pan-India expansion with a specialised franchise model. Motorouge sells automobile radio speakers, amplifiers, subwoofers, and other accessories.

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